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Luxury Market
October 15, 2018 | Robin Kencel

What’s A “Wow” Factor Bath?

What’s A “Wow” Factor Bath?

Luxury Bath in Country Retreat, 50 Sumner Rd Greenwich CT​​​​​​​


When it comes to selling your Greenwich home, kitchens get the Grand Prize for being the room that gets the most attention. But it’s increasingly possible for bathrooms to give them a run for the money. Kitchens take first place because so much of a typical Greenwich family’s “together” time is spent there. For many of us, the experience of cooking and enjoying a meal together are a favorite part of our day. It’s not surprising that the quality and practical layout of a kitchen get a lot of attention during a home showing and are indisputably a focus of any home sale. On the other hand, bathrooms in luxury homes might or might not get more than a perfunctory walk-through, depending on which of two categories it falls into:

THE ORDINARY BATH: This is an ordinary Greenwich bathroom. It is run-of-the-mill; functionally adequate; perfectly okay. It should be (actually, as a practical selling-your-home matter, must be) sparkly clean, fluffy-towel laden, altogether presentable—and unmemorable. It is what prospective buyers expect and demand—and if they don’t remember anything about it, that’s perfectly okay. It won’t present a barrier to selling your home.

THE WOW FACTOR BATH: A memorable bathroom, on the other hand, can be an unexpected difference-maker. Luxury finishes and materials have always presented that possibility—but at enormous cost. Enter a new, less costly category: the “smart bathroom.” A few weeks back, The Wall Street Journal examined some of the products now emerging in what the WSJ expects within four years to become a $10 billion industry.  One example is the multivalve shower controlled by Echo’s voice-activated personal assistant. When you can simply say, “Alexa, prepare my shower at 103 degrees” or “Alexa, pause the shower while I answer the phone”), it’s undeniably a memorable talking point.

Likewise the new smart toilets and bidets. They can have heated seats, auto-closing lids, and Bluetooth technology to control a host of other intelligent features. Over the bathtub can be a wall-mounted waterproof TV featuring an extra-practical add-on: a floating rubber ducky remote. The bathroom cabinet can now be refrigerated for cold-storing cosmetics and medications.

Another possibility: electric towel bars which heat terry cloth towels “to make every shower a posh spa experience”—a claim that comes closer to reality when the bathroom has one of Kohler’s PerfectFill bathtubs. These tubs plug the drain once the water reaches your specified temperature, then stop the flow at the desired depth (so no more babysitting the tub). Flashier and at the same time environmentally proactive is the Hydrao Aloe shower head. Its glowing faceplate uses color LEDs to monitor how many gallons of water you’re using in real time. Less altruistic is Kohler’s shower head with a detachable speaker that can “stream” music from any digital device.

The short of it is– Smart bathrooms have a new capacity to intrigue and make themselves memorable.


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